Booty.rs

A complete brand identity and custom website for an online fitness platform that turned a personal training vision into a recognizable brand.

The challenge

Booty.rs started as a coach with a clear vision: a series of online glute training programs for women. However, selling online programs requires a strong visual presence. There was no brand identity to build trust, no consistent look for social media, and no website where users could discover the programs, compare options, and sign up easily. The project required building a complete brand from scratch that felt confident, motivating, and professional.

The approach

We treated Booty.rs as a brand first project. Before designing any web pages, we defined the visual style, colors, and tone, and organized them into a brand book for future consistency. Once the identity was set, we designed a website built around one clear goal: helping visitors find the right program and sign up without friction.

The solution

We delivered the full identity and the platform it runs on. We started with the logo, color palette, typography, and image style, all documented in a brand book. This identity shaped the WordPress and Elementor website, designed to guide visitors straight to the three main programs: Booty Queen, Booty+, and the Premium bundle. Each program includes clear benefits, pricing, and a call to action. With a streamlined signup flow and a helpful FAQ section, the site functions as a working sales platform.