Ocean Gym

A full brand identity, website, and print design for a new gym in Istria, built to attract both locals and tourists from day one.

The challenge

Ocean Gym was launching as a new fitness center in Banjole, making it the southernmost gym on the Istrian peninsula. Starting from scratch, it needed a full identity and web presence to reach two target groups: local residents from Pula, Medulin, and surrounding areas looking for a regular training space, and tourists seeking flexible daily or weekly passes. Every detail, from the visual style to the pricing structure, had to be built from the ground up to work on screens and inside the facility.

The approach

We built the visual identity around the gym’s location and coastal atmosphere. Moving away from typical dark and aggressive gym branding, we selected a ocean-inspired color palette with clean blues and a fresh, welcoming feel. The visual language was designed to appeal to both casual gym-goers and serious lifters, while the website was planned to make memberships, day passes, and key details easy to navigate.

The solution

We designed the complete brand identity and all supporting materials. This included the main logo, color scheme, typography, and visual assets used across printed materials throughout the gym space. The website, built on WordPress and Elementor, presents all essential information clearly: membership tiers, pass prices, trainer profiles, opening hours, location details, and a helpful FAQ section for new visitors. We also implemented local SEO optimization targeting Pula, Medulin, Premantura, and Banjole to ensure high visibility in local search results.